Masterclass Australian Diabetes Society and the Australian Diabetes Educators Association Annual Scientific Meeting 2017

Private practice marketing: How to conceptualize your ideas into a business model  (#118)

Julie Adams 1
  1. chemo@home, West Perth, WA, Australia

ADEA Masterclass, Symposia & Workshops » ADS-ADEA ASM 2017

With 25 years’ experience as a certified oncology pharmacist, Julie Adams, founded, and continues to manage, home chemotherapy business, chemo@home. 

Through their business, Julie and her business partner offer patients the convenience and flexibility of having their cancer treatment in the comfort of their own homes. They also provide home infusions for other conditions such as multiple sclerosis, Crohn's disease and rheumatoid arthritis.

With no business model to follow for this type of health care delivery from either a clinical or business perspective, Julie has needed to innovate, negotiate, collaborate and problem solve to make it a reality. From a clinical perspective, she has utilised her expertise in home-based care and complex therapies to provide leadership, accountability and confidence to the nursing team and health care partners.  

She recently commenced a PhD, with her research aimed to assist those cancer patients in the community who require oral chemotherapy. 

‘I love chemo@home because it allows me to provide my patients with high-quality care and respond rapidly to changes in their care requirements. It’s a privilege to get to help people during their time of need.’